SEO (Search Engine Optimization) is the process of increasing your website’s exposure in Google search results for relevant keywords or search phrases. SEO aids in the organic growth of a website’s traffic. When shopping for a service or product online, buyers are more likely to choose one of the first ten results from a search engine.
There are various SEO Types that aid in the improvement of website rankings on search engine result pages.
5 Most Used SEO Types
1. White-Hat SEO
When you hear the term “white-hat SEO,” it refers to SEO techniques that comply with the terms and conditions of major search engines, such as Google. White-hat SEO enhances your SERP ranking while maintaining the integrity of your website in accordance with the terms of service of the search engines.
The best method to build a successful website is to use white-hat SEO techniques. Here are a few white-hat SEO guidelines that you must rigorously adhere to:
- Use meta-tags that are keyword-rich and descriptive.
- Visitors to the website should receive high-quality services and content.
- Make your website simple to use.
2. On-Page SEO
On-page SEO is the process of improving rankings and user experience by optimising web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements. On-page SEO (search engine optimization) factors include
- While optimising your website for Google bots, create informative, relevant, and engaging content for your website’s users.
- Using HTML tags to highlight important sections of your content, as well as checking for broken links or content duplication.
- reducing the size of photo files
- Creating URL structures for multiple pages to ensure they are clear and to the point.
3. Off-Page SEO
Off-page SEO refers to everything you do outside of your website to help it rank higher in Google search results. It includes getting good social media advertising, getting clients to leave positive reviews on online forums, and getting links from credible websites in your industry.
4. Local SEO
Local SEO strategy for local businesses is one of the most important types of SEO because it helps the business appear more prominently in Google’s local search results. Local SEO assists businesses in reaching out to a local audience by analysing their search behaviour across trillions of searches.
If you use local SEO practises, your local business will be able to rank higher in both the search results and the local map pack. As a result, your business will grow and traffic to your website will increase.
5. Ecommerce SEO
Ecommerce SEO is one of the best ways to get paid search traffic, but the SEO costs are much lower. It aids in the creation of your online store website so that it ranks higher when someone searches for a product or service.
It is critical that your website appear in the SERPs; otherwise, you will lose valuable access to potential and qualified ecommerce customers. If your competitors’ research, emphasis on homepage SEO, and website architecture are done properly, ecommerce SEO can optimise your website to bring traffic and increase search volumes.