If SEO is new to you, you should be aware of the distinction between DoFollow and NoFollow links.
There are two ways a website can link to another website. The first is a follow link, and the second is a nofollow link.
Although both sorts of links accomplish the identical purpose of connecting the origin site to the destination site, they inform the search engine two distinct things.
Let’s talk about the distinctions between dofollow and nofollow backlinks as well as their uses.
What is a DoFollow Link?
In terms of SEO, a dofollow link is one that transfers the authority of the source site to the destination site. It is known as “link juice” when authority is transferred.
Getting dofollow backlinks will increase a website’s domain rating, often known as its domain authority, which in turn will help it rank higher for relevant keywords.
There is no requirement for rel=”dofollow” when linking to a website because links are dofollow by default.
An Example of a DoFollow
Here’s an example of a DoFollow link:
<a href="https://diggdomain.com">Anchor Text</a>
What is a NoFollow Link?
Nofollow link instructs search engines not to follow the tagged outbound link, implying that the website does not authorize the connection. NoFollow links do not help in terms of SEO.
In 2005, Google provided the rel=”nofollow” option for bloggers who were battling with people using comment spam to attempt and generate links in the hopes of ranking for certain keywords such as “wedding invitations.” Google has since advised use the attribute sponsored links (a practise that can get you penalised by Google).
An Example of a NoFollow Link
Here’s an example of a NoFollow link:
<a href="https://diggdomain.com" rel="nofollow">Anchor Text</a>
Are NoFollow Links Harmful?
No! Getting nofollow links is not necessarily a bad thing. Nofollow links can drive visitors to your website and vary your backlink portfolio, even though they do not provide all of the SEO advantages of a dofollow link.
Dofollow and nofollow backlinks are distributed throughout a natural backlink profile.
Other NoFollow Link Options for Google
In September 2019, Google released two new link features that gave webmasters more tools for assisting Google in determining the types of various links.
Google recommends adding the sponsored attribute to identify links on your site that were established as part of ads, sponsorships, or other forms of compensation—this is the preferable option they request if links are paid for in any way.
Following is an example of the sponsored links:
<a href="http://www.diggdomain.com" rel="sponsored">Anchor text</a>
User-generated content (UGC) links, such as comments and forum posts, are advised to be marked as UGC by Google.
They did, however, note that you could remove this feature from links if you wanted to honour and reward dependable individuals who routinely make high-quality contributions.
Following is an example of the UGC (‘user-generated content’) links:
<a href="http://www.diggdomain.com" rel="ugc">Anchor text</a>
DoFollow vs NoFollow Links
Technically, the only difference between a nofollow link and a normal “dofollow” link is the presence of the rel=”nofollow” tag.
The practical distinction is that nofollow links don’t convey link equity, or “link juice,” as do those that are followed.
With a nofollow backlink, the linking page doesn’t transfer its authority to your page, to put it another way. Your ranks won’t rise, and no PageRank will be transferred.
How Do I Check DoFollow or NoFollow Links?
There are different methods to check whether a link is nofollow or follow if you want to know if nofollow tags are being used on a page:
- Check the HTML code
- Us an extension
- Use backlink analysis tools
1. Check the HTML code
To start, just go to a page, right-click, and choose “view page source:” or just use shortcut Ctrl+U
2. Us an extension
There are various extensions available to verify the dofollow and nofollow status of all external links.