Throughout if you missed it, Google recently announced that it will soon replace Universal Analytics with Google Analytics 4. What exactly is Google Analytics 4, and what impact will it have on your website and current data?
What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is Google’s latest edition of Google Analytics, which uses an event-based technology platform and collects data from both apps and websites. Google will be releasing other innovative improvements in GA4 as time goes on.
On July 1st, 2023, Universal Analytics will stop collecting data, hence it is crucial to start using Google Analytics 4 right away. In this article, we’ll go over what you should know about Google Analytics’ most recent release and how to set up a new GA4 property.
Property of GA4
The most recent sort of Google Analytics property is a Google Analytics 4 property, which was formerly known as an App + Web property.
The data from your website is stored in Google Analytics on GA4 properties, just like it was on earlier Google Analytics properties.
The new GA4 properties and Universal Analytics properties, however, have a few significant distinctions.
Reasons to switch to GA4
First and importantly, if you’re serious about analytics, you should jump on the G4 bandwagon as quickly as possible and experiment with different approaches to examine your data.
Since GA4 will replace Universal Analytics in July 2023, you’ll have about a year to test, study, and advance your GA4 knowledge before the major transition.
Second, Google will soon discontinue handling brand-new sessions in Universal Analytics. You’ll gather more historical data if you set up your properties in GA4 as soon as possible.
You won’t have a blackout period during your transition because you can utilise both simultaneously up until you complete it.
Let’s assume you’ve decided to relocate to GA4. You should keep a watch out for any changes or new features.
10 features and update of Google Analytics 4
- Web and mobile tracking in one: GA4 will automatically gather information from all of your properties and websites. As a result, you are no longer need to set up your website and mobile app separately.
- Bounce rate will be replaced by engagement rate: The term “engagement rate” will replace “bounce rate” as the new indicator for gauging visitor interaction.
- Session tracking will differ: When the campaign source changes in the middle of a session, GA4 doesn’t start a new session like Universal Analytics does. As a result, your GA4 session numbers will be lower than your Universal Analytics session counts.
- Average length of a session: You’ll notice a difference in the typical session length between GA4 and Universal Analytics because GA4 uses a different data model. We encourage you to stick with the results in GA4 and base your reporting on those rather than comparing apples and oranges.
- In GA4, the average pages per session is not provided. However, you may download GA data into a spreadsheet and build a custom statistic with views and sessions if you’d like to know your average number of pages per session. Views divided by sessions equals average pages per session.
- In all GA4 properties, IP anonymization is enabled by default.
- In GA4, landing page reports are no longer provided.
- GA4 doesn’t measure site speed: You may incorporate Lighthouse with GA4 to track and improve the speed of your website.
- BigQuery schema: The good news is that BigQuery and GA4 are already natively connected. However, you might need to remap your GA4 data before transferring it to BigQuery because the native connector’s structure is entirely different from the Universal Analytics model.
- Retention of data: Your data will become invalid in GA4 after 14 months. It’s recommended to keep your GA4 data in BigQuery if you don’t want to miss out on the chance to use past data.
How to use Google Analytics 4 to analyse data and produce reports
In GA4, you’ll also discover certain pre-built reports, such as
- Acquisition: displays new and returning visitors as well as the factors that influence their decision to visit your website.
- Engagement: demonstrates how engaged your site and app’s users are.
- Monetization: displays the sources of your revenue, such as ecommerce purchases, in-app purchases, subscriptions, and mobile ads.
- Retention: demonstrates how successfully you convert new users into repeat customers.
You can also build a better and more useful funnel using GA4. “For the first time, you can design a real funnel in GA4,” says Charles Farina of Adswerve.
You can create retroactive funnels, for instance, which are very flexible, user-scoped, and allow you to specify your stages.
Conclusion of Google Analytics 4 Guide
Every firm, regardless of size, wants to increase its return on investment. At the moment, data and digital can operate together most effectively.
As a result, GA4 arrived at the proper moment, and based on appearances, it will also enter at the proper location soon.