Google launched several updates for creator in 2022, and Google recently launched a new content update for creator.
What Google Say?
Google Search is constantly attempting to provide users with more relevant results. In order to accomplish this, we’re introducing what we’re calling the “helpful content update,” which is a component of a larger initiative to make sure users see more helpful, original information created by people, for people, in search results.
The change and certain considerations for creators are covered in greater detail below.
Think like user when creating content.
The helpful content upgrade intends to more favourably reward content where users believe they have had a pleasant experience, whereas content that falls short of a user’s expectations will not do as well.
How can you be certain that the material you produce will be effective with our recent update? by adhering to our steadfast recommendations and principles to produce content for humans rather than search engines.
People-first content producers put the needs of their audience first while still using SEO best practises to provide searchers with more useful results. If you said yes to the following inquiries, your people-first strategy is undoubtedly on the right track:
- Do you have a target market for your company or website that would be interested in the material if they visited you directly?
- Does your writing blatantly show first-hand experience and depth of understanding (for instance, experience gained from actually using a product or service or going somewhere)?
- Do you have a main goal or emphasis for your website?
- Will a reader believe they have learnt enough about a subject after reading your content to aid in achieving their goal?
- Will someone who reads your content come away from it feeling satisfied?
- Are you following our recommendations for both core updates and product reviews?
Avoid making content primarily for search engines.
When used on content that puts the needs of readers first, SEO is a useful activity. The content that searchers find unsatisfying is closely connected with content that was produced with search engine traffic in mind.
How can you steer clear of putting search engines first? If you answered “yes” to any of the following questions, you should rethink how you produce content for your website:
- Is the information primarily intended for search engine users as opposed to being created with humans in mind?
- Are you creating a tonne of content on various subjects in the hopes that some of it may do well in search engine results?
- Do you use a lot of automation to create content across a variety of topics?
- Are you primarily summarising other people’s arguments without really adding anything?
- Are you blogging about topics merely because they appear to be trendy rather than because you would otherwise write about them for your current audience?
- Do readers who read your content feel like they need to recheck their sources for more accurate information?
- Because you’ve heard or read that Google has a desired word count, are you writing to a specific word count? (We don’t, no.)
Conclusion – How the update works
Next week, the update will begin to be distributed. After it starts and when it has finished rolling out, which could take up to two weeks, we will announce on our Google ranking updates website.
This update adds a new site-wide signal to the long list of signals we use to rank web pages. Our computers detect content that appears to have minimal value, little added value, or is simply not very useful to users conducting searches automatically.
In the event that there is other content from the web that is better to display, any content—not only problematic content—on sites considered to have relatively high volumes of unhelpful content overall is less likely to perform well in Search. The rating of your other material may therefore benefit from deleting unhelpful content.
This change first affects English searches all over the world, and we have plans to provide support for more languages in the future. We’ll also make more improvements to the classifier’s ability to identify problematic content over the coming months and introduce new initiatives to better recognise content that puts people first.