The ultimate guide to How to set up Google Analytics 4.
Every company is constantly looking for ways to provide great customer service. The not-so-secret ingredient for success is data.
Every company’s marketing department works diligently to increase the precision of its analytics software, and the analytical firms do the same while aiming to increase consumer engagement.
Google Analytics 4, often known as GA4, is one such modern tool created with the goal of anticipating the course of the digital era.
How to set up GA4 (Google Analytics 4)
Here’s how to get started installing the most recent version if you’re interested.
1. Create an analytics account as an admin.
2. Give an account name and set up data sharing settings. You can use this to pick what information you want to give Google.
3. Click on Next to add properties. You can add up to 100 properties. Add property name and select the appropriate time zone and currency.
4. Click Next. Select the category of your industry and size of the business.
5. Go to Data Stream under the property column and select Add stream. This is the medium for collecting data.
6. Click Create. Accept the “Analytics Terms of Service” and “Data Processing Amendment”.
7. Add the Analytics tag to your web pages for viewing data in your new property. Refer the section below to know how to add tags to your webpages.
If you are already using Universal Analytics and want to upgrade to GA4, follow these steps:
- Go to the admin page and select the Google Analytics account.
- In the property column, click on the Universal Analytics property account and click on GA4 Setup Assistant.
- Under ‘I want to create a new Google Analytics 4 property’, click Get Started.
- If your site is using/supports gtag.js, you can enable data collection using existing tags.
- If your site does not support gtag.js, you will have to add the tag by yourself. Refer the below section to know how to add the tags.
- Once you are set with the tags, click Create Property. In this step, all the property details like name, time zone, currency, etc., will be copied from your existing Universal Analytics property, activates enhanced measurements, and creates a bridge between Universal Analytics and GA4 property.
- Once the connection is successful, take a note of your GA4 property’s name to use it the next time.
If you have created a property before October 14th, 2020, you are mostly using Universal Analytics property. If created after, then you are using Google Analytics 4 property. Only the former users need to migrate to GA4 in this case. Click here if you want to know which property you are currently using.