What is SEO? Complete Step-By-Step Begginer Guide

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The way businesses market their products and advertise their services has changed dramatically over the last few years. Because of the internet and its billions of users, brands have shifted away from traditional marketing, and the charm of digital marketing has never been greater, presenting new job roles and career opportunities.

Every aspect is equally important, from content marketing to PPC, social media marketing to search engine optimization. Search Engine Optimization, on the other hand, covers a wide range of topics, from on-page to off-page, and from backlinking to interlinking. Let’s start with the basics.

You’ve probably heard the SEO term before, but have you ever wondered, “What is SEO?” Regardless, we will do our best to explain.

What exactly is SEO?

Let’s say you started an brands reviews blog, but your site doesn’t appear in the organic search results. This can happen for a variety of reasons, including:

  • Your competitors’ content is superior.
  • You follow ineffective keywords.
  • You utilise poor link-building techniques.
  • Your website’s load time is too long.
  • Your website provides a poor user experience.
  • Your website was accidentally de-indexed.

To rank high on search engine results pages, you must first understand how search engines work. This article will teach you how Google ranks websites, the various types of Search Engine Optimization, and the various SEO techniques you can use to improve your ranking.

Do’s and Don’ts of Search Engine Optimization

Here are some crucial things to keep in mind when it comes to Search Engine Optimization.

DO’s

DON’Ts

Use white hat techniques (basically all of the points mentioned above).

Avoid using black hat techniques.

For example, picking a keyword at random and stuffing it into the content.

Try to get backlinks from relevant sites that have high-quality content.

Avoid backlinks from irrelevant sites.

Use keywords in your title tags, and have a unique title tag for multiple web pages.

Do not duplicate the same title tags on multiple web pages.

Write engaging content for a better user experience.

Do not use copy content.

Do keyword research. Understand the volume and competition for all the keywords.

Avoid keyword stuffing. Google will be able to pick up on this.

Build internal links to your website naturally.

Avoid building sitewide backlinks.

It takes time to rank your content so be patient and wait for a while.

Don’t stress out and start using black hat techniques.

Make your website responsive and user-friendly across multiple devices.

Don’t neglect mobile devices when designing a website for the desktop. The majority of users today begin their search on their mobile devices.

What are two techniques of SEO?

Search Engine Optimization techniques are divided into two categories: White Hat SEO and Black Hat SEO.

What is White Hat SEO?

White Hat SEO offers an alternative to Search Engine Optimization tactics that are in reference with the search engines’ terms and conditions. And, as the name implies, white hat SEO is the polar opposite of black hat SEO. A white hat SEO practise such as:

  • Creating unique, high-quality content and services
  • Website that is mobile-friendly
  • Meta tags should be clear and keyword-rich.

White Hat SEO will boost your SERP(Search Engine Results Page) rankings while also preserving the integrity of your website.

What is Black Hat SEO?

Black hat Search Engine Optimization includes practices that violate the terms of service of search engines. It will most likely increase a page’s ranking in a search engine result page (SERP) for a short period of time, but it may result in a ban from search engines or affiliate sites because it violates the search engine’s terms of service.

Some examples of black hat Search Engine Optimization techniques or practises are:

  • Stuffing keywords.
  • Manipulation of links.
  • Creating duplicate content in articles, pages, or site landing pages.

Note: You may experience short-term success. Although traffic to your site may increase rapidly, Google penalties are becoming more sophisticated by the day and can have devastating consequences for both traffic and ranking.

Different types of SEO

If you want to rank on Google for a specific keyword, you must use Search Engine Optimization. There are two main methods to this:

  1. On-page Search Engine Optimization
  2. Off-page Search Engine Optimization

1. On-page SEO

The process of optimising website elements is known as on-page Search Engine Optimization. When you do this, you must consider a number of factors. As an end user, you have control over all of these elements.

On-page SEO includes the following elements:

  • Keyword Research
  • Title Tag
  • Meta Description
  • Structure of URLs
  • Tags in the header
  • Internal hyperlink
  • Use of Keywords
  • Sitemaps

2. Off-page SEO

Off-page SEO is another method for increasing your ranking in search engine results pages. It also contributes to the credibility of your website by instilling a sense of domain authority and trustworthiness. Off-page SEO benefits include increased traffic, page rank, and brand awareness.

Link Building

Off-page SEO is commonly associated with link building. The process of acquiring hyperlinks from other websites to your site is known as link building. This is also referred to as external link building.

Content is always the most important aspect of link building. From the standpoint of on-page SEO, having quality content allows you to optimise it for relevant keywords and rank.

High-quality content allows other sites to link back to your site as part of an off-page SEO strategy.

Here are some link-building strategies:

  • High-quality content creation – If your content is unique, well-structured, and easy to read, other sites will link to it.
  • Off-site engagement – entails spending a significant amount of time on websites that are similar to yours. You can look for other websites with relevant content. You can send them your content, and they can send you theirs. Off-site engagement can also be achieved through social media and collaboration with bloggers.

How Does Google Rank Websites?

Websites are ranked primarily based on the competition for a specific keyword between your web pages and other web pages. Web pages that adhere to best practises outrank all other web pages in the competition and rank first for those keywords.

To rank a website, search engines such as Google use three basic steps. They are as follows:

  1. Crawling – Search engines use spiders or bots to crawl websites, copy the content, and store it in the search engine’s index.
  2. Indexing – Indexing is the process of incorporating web pages into Google search results. No one will be able to find your website if it is not in a search engine’s index.
  3. Ranking – When you type something into Google, the search results will show the most relevant websites (from the index). These outcomes are influenced by a variety of factors such as user location, language, experience, and so on.

If you require assistance with on-page or off-page SEO for your website?


We hope this article has provided you with a basic understanding of Search Engine Optimization and how to implement it in your online business or project.

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Iftikhar Qureshi
Iftikhar Qureshi

IFTIKHAR is a Website & SEO Developer, who also blogging addict, WordPress, HTML, PHP fanatic. Check out his social profile to contact him and view his past work.

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