What is SMO (Social Media Optimization)?

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Nowadays, everyone uses social media platforms, but not everyone is aware of how to optimise a social media account.

Today in this article we’ll see what is SMO(Social Media Optimization) & how to optimize your social media account.

So first we’ll see

What exactly is SMO?

SMO stands for “Social Media Optimization“. Social media optimization is a management concept for increasing a brand’s visibility and optimising its presence on social media networks with the goal of improving brand awareness and reputation.

SMO is now vastly more important and not only because social networking has grown but also because SMO also enhances SEO performance.

Search engines and direct social site recommendations are both effective sources of SMO traffic.

Origin of Social Media Optimization

The term social media optimization (SMO) was originally invented in 2006 by Rohit Bhargava in his article called “The 5 Rules of Social Media Optimization“. At this time, the main objective was to use social media to increase website traffic.

This continues to be the primary goal of SMO, as stated in Wikipedia. The objective of SMO, like that of SEO, is to increase traffic to and awareness of a website.

The term “social media optimization” often refers to improving a website’s content for distribution on social media and networking platforms.

SMP(Social Media Platform)

Nowadays, everyone has a social networking platform on their smartphone or web browser. SMP is the most popular platform worldwide.

The world’s most widely used social networking sites are:

1. Facebook — 2.9 billion Users
2. YouTube — 2.2 billion Users
3. WhatsApp — 2 billion Users
4. Instagram — 2 billion Users
6. WeChat — 1.26 billion Users
7. TikTok — 1 billion Users
8. Sina Weibo — 573 million Users
9. QQ — 538.91 million Users
10. Telegram — 550 million Users
11. Snapchat — 538 million Users
12. Kuaishou — 519.8 million Users
13. Qzone — 517 million Users
15. Twitter — 436 million Users
16. Reddit — 430 million Users
17. Quora — 300 million Users
18. Skype — 300 million Users
19. Microsoft Teams— 270 million Users
20. LinkedIn — 250 million Users

How to Optimize Social Media Accounts(SMA)

Most firms build social media accounts for their brands in order to expand their marketing efforts. Social media is used frequently by an estimated 4 billion individuals, and that figure is rising.

It’s essential to interact with your audience on social media platforms given the prevalence of social activity.

However, a lot of companies online neglect to properly optimise their accounts. A social media profile that isn’t optimised won’t attract email subscribers, improve traffic, or increase revenue.

It prevents the growth of your brand because it gives people no information about it or the customers it serves.

To attract your target audience to your content and turn them into customers, you must create interesting, informative social media accounts. Social media is being used by a growing number of customers to research new products and make purchases.

Therefore, if your accounts aren’t optimised, you’ll turn away new users and restrict the expansion of your business.

7 Techniques to Improve Your Social Media Profile

Listed below are 7 quick techniques to improve your social media presence right now.

  1. Simplify Your Brand Name & Username.
  2. Upload a Professional Profile Image.
  3. Update Your Bio With Useful Information.
  4. Use hashtags.
  5. Mention your website.
  6. Put the address of your business.
  7. Choose a firm category.

1. Simplify Your Brand Name & Username.

When someone sees you on social media, the first thing that will grab their attention is your name.

You must include your brand name so that both current and potential customers may quickly recognise you and interact with your material.

Having a unique name and username on social media may appear to be a fantastic idea, but it really affects your SEO and conversions.

People won’t bother to engage further if they can’t identify your company.

Additionally, if your social media username & information is published under a different identity, search engines cannot index it.

To guarantee that all of your profiles receive the most amount of engagement, make sure to consistently use your brand name.

2. Upload a Professional Profile Image.

For new visitors to quickly recognise your company, your profile image should represent your brand.

It’s also vital to have the same image across all social media sites so that users can discover you wherever they search.

3. Update Your Bio With Useful Information.

New visitors come to your profile because they want to learn more about your company. They are interested in your products, your target market, and whether you offer what they require.

However, without a bio section that is tuned, it can be challenging to determine that.

In a few words, your social media bio should explain what your company is and what it does. It’s crucial to include pertinent keywords so that your intended audience may find you online.

You want the appropriate information to appear when visitors search for your brand so they can access your material right away.

4. Use hashtags(#).

Users can find related businesses and items by searching for hashtags. Hashtags are keywords individuals use to categorise material on social media.

As a result, when you perform a search on a social networking platform, pertinent content appears in the results.

Use your profile to advertise your company by adding hashtags relating to your brand.

When hashtags make your content visible, it’s simpler for your target market to find your company.

It will be able to receive the involvement and focus it merits in this manner.

5. Mention Your Website

The most people will become interested in your business as you increase brand awareness on social media. You have the ideal chance to drive them to your website when they find your account.

They may then explore your content and discover more about your business with little to no effort on your part.

Some platforms allow you to put a link to your website in a section, while others allow you to add it to your description.

To drive as many people to your website as possible, be sure to include this information to your profile as soon as you build it. From there, they may interact with your material, look through your offerings, and join your email list.

6. Put the address of your business.

As your brand becomes more well-known on social media, more folks will start to show interest in it.

It’s the ideal time to encourage them to contact you directly at the office of your company when they come across your profile.

Every platform has a spot where you may add your company’s location; some platforms just allow you add your firm’s country, state, and city.

7. Choose a firm category.

Last but not least, you must select a business domain. In order to filter searches for people, every social media platform lets you select the type of business.

This step is vital because if you select a category for your company, the platform will filter your audience for you.

In the end of SMO

Regardless of the social media platform’s size, think about if your brand’s target audience is present there. It is preferable to focus on two to three platforms and specialize at them rather than creating unsatisfactory material for five or more platforms.

DiggDomain can assist you with managing social media posts across a number of leading social media platforms. Contact us if you wish to manage multiple Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social media accounts.


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Iftikhar Qureshi
Iftikhar Qureshi

IFTIKHAR is a Website & SEO Developer, who also blogging addict, WordPress, HTML, PHP fanatic. Check out his social profile to contact him and view his past work.

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